It must be confessed
that Canada holds out very indifferent inducements to the representative
of the press. Probably it is the one profession to receive the scantiest
reward, although the work is far harder than that required to make good
in any other field of activity. The free lance or penny-a-liner has a
most precarious existence; reporting is drudgery of the worst type, and
rewarded with starvation remuneration; while the editorial staff by no
means receive princely wages. This is undoubtedly the reason why there
are so few accomplished journalists in the Dominion, and why the
newly-arriving scribe, who, by the way, is as rare as snow in summer,
inevitably shakes the dust of Canada from his feet for the field of
operation next door, or else renounces the “Fourth Estate” and plunges
into some other and more promising vocation.
If the journalist is
resolved to stick to his pencil and notebook, he can succeed only in one
way—by establishing his own paper. If he is smart, simultaneously he
will lay the foundation of his own fortune. At first sight this seems a
tall undertaking, but only so when viewed through the glasses of British
practice. In Canada, a capital of £10, a small printing-press, and an
average amount of “go” will place the newspaper owner more firmly on the
road of success than £100.000 expended for the same purpose in the City
of London, or any other provincial centre.
To achieve success in
this direction one mast get away from the older parts of Canada, where
newspaperdom offers no attraction whatever. One must follow Horace
Greeley’s advice, “Go West,” and, moreover, get as far West as possible,
where new territories are being opened up every day, where the settlers
are pouring in by the hundred to till the land, and where the speculator
is running right and left, snapping up every acre that he can find. This
is the journalist’s Eldorado, where money is made quickly and rapidly.
A newspaper in the
bush, several hundred miles from the nearest town, without railway,
telephone, or telegraph communication, appears a hopeless centre for
such enterprise; but in one and all of these vortices of hustle a
newspaper is as certain to exist as the bakery and the two shilling a
meal restaurant down the street. The newspaper arrives on the scene
before the foundations of the little community are laid; when, possibly,
the town does not number a hundred souls all told; when the only street
is tenanted by less than half a dozen shops in tents; and when the
opportunities for a news-sheet are about as uninviting to the Old-World
eye as a skin-dressing factory. Certainly there is no evidence of a
circulation to support the undertaking, inasmuch as probably half a
dozen copies would mere than meet the requirements of those in the
place.
The chances are a
hundred to one that the town has not even a name when the newspaper is
planted, consequently the sheet cannot be christened after the scene of
its birth for the purposes of identification; but the proprietor rises
to the occasion. Trifles such as titles do not worry him. Perhaps there
is something or other prominent in the locality after which the
newspaper tan be called, and on which the proprietor seizes for his
purposes. For instance, at the lower end or the famous canyon on the
Skeena River the town of Kitselas sprang up. The inevitable journalist,
an Englishman, appeared on the scene in the early days, but the prospect
of the Kitsdas Times or some other such commonplace appellation made no
impression upon him. He wanted something out of the common, and so he
brought the canyon to his aid and forthwith christened his little sheet
The Big Canyon, Weekly. When the new port of Prince Rupert was
established on the Canadian seaboard, and everyone arriving wad bubbling
over with the feeling that the port was destined to become the “roarinist,”
place on the Pacific coast north of the Equator, the first newspaperman
took up the prevailing note and called his production The Optimist,
which, in view of the buoyant enthusiasm, was most apt. Since these
early days the place has shaken down into its rut, along which the
world’s affairs rumble, and the former title has been changed to the
more prosaic Daily News.
The Western Canadian
member of the Fourth Estate differs radically from his colleague in the
humdrum Old World. Ho is a man who grabs opportunity with a pretty big
hard, and regards the publication of a newspaper to meet the public
requirements in just the same light as the baker turning out rolls and
dough nuts. Maybe ho has never been identified previously with the
press, and knows no more about literary construction than a tortoise
docs about mathematics. Very often it is his first venture into the
troublous waters of journalism, but he has no thought of the
obstructions ahead. He will run the paper just as long as it pays him;
and when he begins to lose money he will drop it, to bash floorboards
down the street, throw in his lot with a pack-train, or go off as
chainman or axeman with a survey party. Only so long as anything to
which he turns his hand brings in the dollars is he content; he will
follow that pursuit just so long as the profit and less account shows a
satisfactory by lance in his favour.
The very last thing
which these organs of public opinion attempt to publish is news.
Information of what the world at large is doing makes no impression upon
a community isolated in the wilderness. They do not care if the whole of
Europe is at war, or whether the British Islands have been wiped out of
existence by a mighty upheaval of Nature. They are engaged in working
out their own destinies 'without any assistance from outside, and
consequently the latter is left to its own machinations and devices so
far as they arc concerned.
How do these
news-sheets exist? One may naturally ask such a question if they do not
rely upon their obvious raison d’etre and circulation for existence. The
solution is not difficult to seek. They come into existence mainly
because indirectly they are stimulated by the Government. The law runs
that when a person stakes an area of land for his own or anybody else’s
benefit, intimation of the fact must be given to all and sundry by an
advertisement in the Government Gazette, and also in the paper published
nearest the district in which the staked claim is situate. What does the
budding newspaper proprietor do to improve his situation and
bank-balances? He keeps a sharp eye on the wheels of progress, observes
which stretches of the country are showing signs of looming large in the
public eye in the near future, where there is likely to be a rush for
land, and ere the boom sets in he is established in the heart of the new
territory. He is in the van of the stampede of land-speculators,
boosters, pioneers, and stokers. He gets his press going, and the first
issue of his enterprise is rushed out without delay. Possibly the
initial number is now larger than a sugar bag, and of four pages, filled
up with clippings of interesting information from other papers, with the
lines set widely apart and in big type, so as to reduce the cost and
labour of type-Betting to a nominal figure. The chances are a thousand
to one that the first issue does not carry a single advertisement, and
when the second issue is going to appear well, no one knows; that,
depends upon circumstances.
This is the
commencement of a bush newspaper, and from that day forward, if the boom
in the neighbourhood continues, the proprietor has no apprehensions
whatever about the future. Before long the excited speculators and
stakers hurry their claims into the Government offices, and the
intimation of what they have fenced off is duly advertised in the
Government Gazette, and automatically in the columns of the
newly-established local paper. The owner and editor does not stir a
finger to help himself ; the advertisement revenue is as certain to run
into lite coffers as the tide ebbs and flows. As the country goes ahead,
the pages of advertisements steadily and persistently increase, until at
the height of the boom the local news sheet heart, a greater resemblance
to an issue of the London Gazette than to a newspaper. The news items
ere difficult to discover; they are probably tucked away here and there
in vacant spaces among the advertisements. The proprietor as a rule will
endeavour to justify his position by writing a glaring leader under the
title of “What we Think”—the editorial plural is religiously upheld by
the single handed editor and owner, even in the bush—but this leader
invariably will take the line of boosting the possibilities and glories
of the surrounding country in such a flamboyant manner as to cause a
stranger, picking up the paper in a distant town, to conclude that he
has a chance to enter paradise at last.
Enterprise and aptitude
to seize the opportunity are the only requirements for the journalist in
the West. A little capital will carry him a very long way. He will take
in a small hand or foot press, a compact assortment of types, and a
sufficient supply of paper. He will get this outfit into the new hive of
industry by hook or by crook, and upon arrival at once either will
establish himself in a tent, or, if there is time, will run up a small
timber shack to accommodate his stock-in-trade, with the printing-plant
installed in ono cupboard, and a smaller box to servo as the editorial
sanctum.
At first ho will have
“to kick cut his paper” as best he can by himself, since probably lack
of labour and dearth of capital will militate against the employment of
assistance. A printer in a frontier town is a delightful luxury. The
chances arc that he will decline to pick up his stick for less than £1,
and more often than not will command £1 10s. per diem. The founder of
the Prince Rupert Optimist related to me that he came into the port
almost with the first boatload of settlers. The boxes contained his
plant, and he rushed them to the spot ho had selected for his premises,
hurriedly get it going, and within a few hours was busy bustling out his
first issue, alone and unaided.
The journalist under
such conditions must be conversant with every phase of the handicraft,
from the wielding of the editorial per and blue pencil to the setting of
copy and the actual printing of the sheet. Needless to say, the
newspaper does not assume the proportions of those to which the Old
World is accustomed. As a rule, it measures about 10 inches by 12
inches, and in its infancy is merely a folded paper of four pages. But
as the advertisements respecting the land claims roil in, the number of
pages increases rapidly. Ore paper, which I have in my possession,
extends over twenty-four pages of the above dimensions, and it contains
merely one column of news on the front page, following a piece of the
editor's mind in the form of a leader of thirty lines.
Although the newsy side
of the paper is so meagre, it is very doubtful if that small
contribution ever is read. The office generally is thronged on
publishing day by townspeople and others, and they read the
advertisements with the greatest avidity. Everyone in the community is
probably land mad, and the chances are a thousand to ore that each one
cither has staked already a tract of upland country, has an eye upon a
favourable stretch, or is interested in a speculation. The
advertisements inform the one whether his claim has been filed, or if
the land had been staked previously ; the second learns whether the area
he covets is still open; while the third is kept au fan regarding
general land-sales and developments.
I met one young fellow
who bad just struggled 160 miles up-country with a mad press, cases of
type, ink, and paper. He was not really a journalist, he said ; in fact,
ho did not quite know what his real occupation was, because he had tried
his hand at so many things. However, this was not his first experience
in newspaper enterprise. He had started a “rag” some four years before
nearer the International Boundary. That was founded quite by accident.
He had pushed into the district just when the boom was commencing, and
in the course of idle conversation learned that the absence of a
newspaper was deplored by those in the town, as they had to wait two
days before they could get the Government Gazette, to read the land
advertisements. The fact gave him an idea: he would fill the blank. He
hurried off to Vancouver, bought up a small second hand printing outfit
cheap, and in less than a week the new community, sighing for a local
news-sheet, had its ambition fulfilled. From thin humble beginning the
property grow and thrived, until at last it attained the proportions of
a dignified newspaper, fulfilled its legitimate sphere, and published
the latest news in extension with about eight pages of advertisements of
a varied orthodox description: in short, became an established property
of great value. When another town loomed above the firmament of commerce
some 150 miles farther north, the young proprietor trekked once more
with his portable printing outfit, and within a few weeks his second
newspaper was born, and likewise was set upon such a firm foundation
that it prospered rapidly.
It is not every
news-sheet which is founded that weathers the vicissitudes of Fortune,
and is able to feel its feet within a few months. The town may hang
fire; instead of becoming an “riser,” as the westerner terms a new
community which is fogging ahead to occupy a prominent position upon the
map, it may rot into a “washer,” signifying a town which has missed fire
almost before it was torn; or the land boom in the country around may
“peter out.” Then the news-sheet, which appeared with such a flourish of
trumpets, dies a sudden death; the proprietor, with what shekels ho can
rake together, closes his shack, and steals away to try his hand at some
other more promising occupation. If he is a journalist to the manner
born, ho will simply slaughter his publication, pack up his stock in
trade, and he's off as fast as he can go to the next community which is
commencing to rise in the bush. There he will plant himself, and another
news-sheet will be born.
Editorial life in the
wilderness is entirely free from that physical strain and constant
“watching for scoops” which is so characteristic of the profession in
the teeming city. The famous sanctum in the wooden shanty is vacant for
many days of the week, and the moulder of public opinion may be seen
lounging in his shirt-sleeves around the bar of the saloon (if the
community is not in the dry district) or killing time at some other more
or less harmless occupation. He may even be out fishing, hunting, or
staking land either for himself or other interests.
There is no hustle to
get the paper out in time; an hour, or even half a day, late make no
difference.
Under such conditions
journalism is rather pleasant than otherwise, free from nerve racking
anxiety to be first in the field, and with no Damoclean sword in the
form of dismissal if a contemporary gets ahead. The action of the
Government concerning the procedure in regard to land-staking
advertisements appears somewhat as a method of subsidizing the press
indirectly, and it pays the enterprising spirits settling down miles
from anywhere to wield the mighty pen, though it must be confessed that
the pen does not perform a very serious mission in life.
As the town grows and
the surrounding bush becomes opened up, the responsibilities of the
local newspaper increase proportionately. If the journalist rises to the
occasion, he profits accordingly. The residents, shaking down to the
normalities of life, and having survived the first boom of speculation,
evince a growing interest in what is happening beyond the limits of
their little world. The change, in the demeanour of the townsfolk is at
once reflected in the newspaper. Items of outside news appear in the
columns in the form of brief telegrams. Here conciseness is made
manifest in its more approved form, mainly because the telegrams are
expensive, and the proprietor is not inclined to assume too big a
financial risk in the acquisition of telegraphic information. But as the
development becomes appreciated, he opens out, and gradually the
news-sheet emerges from the chrysalis form into a publication of the
familiar type. By this time probably it will have become firmly set on
its feet, and henceforward will continue the even tenor of its existence
upon conventional lines. On the other hand, the transition may prove
fatal, and before the languishing idea can run away with very much money
to no advantage, the proprietor “cuts out and quits,” and the Yorkton
Yeller comes to an undignified, unostentatious end.
Many of the most
powerful papers holding sway over the affairs of Government and men in
the Dominion to-day started from such humble beginnings, especially in
those flourishing towns and cities which have been created during the
past half-century. Personality has considerable influence upon the
success of such a news-sheet in its earliest days, and so long as the
founder is connected intimately with his charge, so long will the latter
flourish. Somehow or other, a newspaper which starts with the growth of
a new town, and maintains a firm go-ahead policy, never loses its grip
upon the citizens among whom it was born. It becomes one of the
traditions of the town. It may change its title as time goes on, and may
assume a new garb ; but so long as the fundamental characteristics are
retained, the first-comer has little to fear from competition. |